Case Studies Part Two – Stories

Case Studies Part Two – Stories

CASE STUDIES – part two We’re Hardwired for Stories Not only are we drawn to stories. But I would go so far as to say we are hardwired for them. The attraction is innate. We start our young lives listening to and learning from stories of The Three Pigs and other...
Case Studies Rev-Up Traffic – Part One

Case Studies Rev-Up Traffic – Part One

Case studies rev-up traffic. One cool Fall night recently I reread a KISSmetrics’ blog post – nothing better on a bleak rainy night – about a favourite topic of mine – case studies. According to the post, case studies are a means of highlighting your...